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Architype Crouwel is a collection of typefaces created in collaboration with Wim Crouwel, following his agreement with The Foundry, to recreate his experimental alphabets as digital fonts. Crouwel’s most recognized work was for the Van Abbe and Stedelijk museums (1954 –72) where he established his reputation for radical, grid-based design. More… Architype Catalogue’s soft ‘padded’ letterforms were originally created by Wim Crouwel for the Stedelijk museum’s 1970 exhibition of sculptor Claes Oldenburg.. Crouwel said, ‘When you look at Oldenburg’s work, with all those soft objects, it gets into your system, so you try to integrate that feeling in the design. Claes was very taken with the catalogue’s typeface, and asked me if I would do the whole alphabet for him, so I did. I cut it all out in pink paper and pasted it together’.
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